How Cardo Systems Used Gaviti to Support Growth

About Cardo Systems

Cardo Systems is a global technology leader specializing in advanced off-grid communication solutions for outdoor activities and extreme sports. The company manufactures innovative communication devices tailored specifically for motorcycle riders, off-road vehicle enthusiasts, skiers, skydivers, and other outdoor adventurers. These units enable groups of up to 15 people to communicate with each other without cellular reception. Operating internationally with both B2B and B2C segments, Cardo is the largest global producer of communication systems for motorcycle riders, maintaining partnerships in almost every market worldwide.

Primary Accounts Receivable Challenges

Cardo faced significant challenges related to scalability in finance and A/R specifically. Their finance team struggled with extensive hands-on work such as manually issuing, printing, and emailing invoices, reminders, and statements. This manual process limited their growth ambitions which included expanding current markets and entering new ones. Gary Fishman, Director of Finance at Cardo, recognized the need for change, stating, “You can’t continue working in prehistoric ways. I also saw the frustration of the team. They wanted to focus on more valuable tasks rather than technical, day-to-day activities. Plus, as you grow, the collections team can’t communicate with every single customer or identify every single issue. You need a systematic solution to handle the day-to-day and identify the things that need special attention.”

“As you grow, the collections team can’t communicate with every single customer or identify every single issue. You need a systematic solution to handle the day-to-day and identify the things that need special attention.”

Why Cardo Systems Chose Gaviti

Cardo selected Gaviti for several strategic reasons:

• Scalability: Gaviti’s automation would enable rapid business growth and customer onboarding without needing additional headcount.
• Improved Productivity: Automating manual tasks would allow the finance team to redirect their time to high-value, strategic activities.
• Consistent Processes: Gaviti provided tools to define and consistently enforce clear procedures.
• Effective and Streamlined Escalation: Clear, automated workflows would ensure timely escalation and resolution of customer issues, enhancing accountability and efficiency.

Results Achieved with Gaviti

Rapid Growth Without Increased Headcount: Cardo successfully added over 200 new customers within two years, without hiring additional staff. Gary emphasized, “There is still room for growth with our current resources.”

Massive Time Savings: Gaviti reduced Cardo’s billing and collection workload by approximately 70%. Gary highlighted the importance of automation, stating, “In today’s fast-paced world, automation and AI aren’t just buzzwords—they’re essential. There’s simply no reason to waste valuable time on repetitive technical tasks when you could focus on more strategic, impactful activities.”

“In today’s fast-paced world, automation and AI aren’t just buzzwords—they’re essential. There’s simply no reason to waste valuable time on repetitive technical tasks when you could focus on more strategic, impactful activities.”

Expanded Market Presence: Gaviti’s A/R support enabled Cardo to enter new markets efficiently and manage multiple distributors per country, thus strategically boosting market penetration and growth.

Reduced Customer Complaints: Improved and systematic communication significantly decreased issues related to missed invoices or overlooked payment reminders.

Improved Organization and Employee Satisfaction: The automated yet personalized system significantly enhanced organizational efficiency and job satisfaction by shifting employee responsibilities towards more engaging strategic tasks while making sure that the daily repetitive tasks were still being taken care of. Gary reports that since implementing Gavit, the A/R staff are happier.

Enhanced Customer Experience: Cardo’s personalized automated communications improved customer interactions, providing seamless, personalized experiences. Gary explains, “We didn’t want people to realize it’s automated—we wanted to preserve a personal touch in every interaction. With Gaviti, we became more organized without sacrificing personalization. Now, nothing falls through the cracks. Everything—billing or collections—is consistently delivered.”

“With Gaviti, we became more organized without sacrificing personalization. Now, nothing falls through the cracks. Everything—billing or collections—is consistently delivered.”

Cardo’s Advice for Other Gaviti Users

Gary recommends carefully categorizing customers and customizing communication workflows, noting, “Different customers have different needs and preferences. Invest time in tailoring workflows accordingly.” He strongly emphasizes the value of Gaviti’s automated workflows highlighting, “Automation is a must. There’s so much more value in using your time strategically rather than on manual, error-prone tasks.”

“Automation is a must. There’s so much more value in using your time strategically rather than on manual, error-prone tasks.”

Conclusion

Gaviti enabled Cardo Systems to significantly expand their customer base without increasing their finance team size, dramatically reducing workloads by 70% and enhancing operational consistency and quality. Cardo’s successful integration of automation demonstrates how choosing the right A/R solution fosters growth, improves organization, and higher employee satisfaction, crucial for global business expansion. As Gary says, “Implementing automation might initially feel daunting, but once done, the benefits become crystal clear. Hearing your employees say, ‘I’m spending 70% less time than I used to,’ is incredibly rewarding and powerful.”

“Implementing automation might initially feel daunting, but once done, the benefits become crystal clear. Hearing your employees say, ‘I’m spending 70% less time than I used to,’ is incredibly rewarding and powerful.”

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